How to Audit the Unmeasurable: Strategies for Evaluating Goodwill in Business Valuation
How to Audit the Unmeasurable: Strategies for Evaluating Goodwill in Business Valuation Introduction Definition of Goodwill Goodwill is an intangible asset that arises when a company acquires another business for a price higher than the fair market value of its identifiable tangible and intangible assets. …